The technology industry is leveraging spatial analysis and graph tools to uncover insights in business data, particularly outliers that don't follow established patterns. These outliers can represent emerging relationships, negative interactions, or opportunities for early investment. By visualizing relationships on a map, businesses can identify these anomalies and make informed decisions. Spatial analysis can help expose outliers in various contexts, such as communication, economics, or business development, enabling targeted attention and investment to prevent potential issues from escalating.