In the rapidly evolving telecommunications and network operations landscape, service assurance practices have traditionally relied on fragmented views of the network and services, often resulting in inaccurate information. To remain competitive, communication service providers (CSPs) and enterprise IT operations must adopt a holistic, real-time view of their infrastructure and network topology to optimize network services and improve customer satisfaction. Leveraging graph database technology, such as Neo4j, is essential for delivering scalable, nimble solutions that provide a complete view of the network, enabling real-time decision-making and reducing costly service quality issues. By adopting next-generation service assurance (NGSA) solutions with innovations in visibility, scalability, and adaptability, CSPs and IT teams can capitalize on new market opportunities and create unique products and services that uncover hidden patterns and insights, ultimately driving long-term profitability.