Neo4j has refreshed its visual identity to better reflect the company's evolution while staying true to its foundations. The new system is designed to represent relationships and their importance in understanding the world around us. This principle drove Neo4j to pioneer the graph database category and lead it today, with the technology becoming increasingly popular among enterprises for solving data challenges such as fraud patterns, supply chain management, and IoT applications. Graph technologies are predicted to be used in 80% of data and analytics innovations by 2025, and Neo4j has been recognized in the Gartner Magic Quadrant for Cloud Database Management Systems. The new visual identity includes a relationship-centric color palette, open typography, and dynamic imagery that reflects interdependence with the natural world and humanity. This shift is in contrast to traditional databases' rigid rows and columns, highlighting the importance of relationships in giving meaning and context to data.