Graph databases, such as Neo4j, can enhance the functionality of applications by providing added value and functionality without the end user realizing it. Graph databases unlock the power of connected data, which can lead to new insights and analytics, and are everywhere, with hundreds of different use cases already being used. They provide a flexible and agile data model that allows for rapid evolution without disruption, making them ideal for high-risk data migration scenarios. Additionally, graph databases enable scalability, computing efficiency, and improved developer productivity, resulting in reduced costs and increased value creation across complex data landscapes. By embedding a graph database, such as Neo4j, into an application, organizations can gain an edge on data modeling and performance, leading to new levels of insight and value.