Neo4j is a fashionable Not-Only-SQL alternative to traditional storage, designed for efficiently storing and querying graphs of data. The database can be run as a server, providing a RESTful interface to applications written in any language, or embedded into an application. This allows developers to use Neo4j with their preferred programming languages and platforms. A key feature is High Availability, which provides scalability for read load and tolerates faults in participating machines, although write operations are slightly slower. The database also has a Custom Tailored aspect, with updates to the kernel, graph database monitoring and management, and usage data collection components, making it easier to use and manage. Ultimately, Neo4j invites developers to "Strut Your Stuff" by showcasing its capabilities and encouraging users to download, experiment, and design their own customizations.