Graph technology has been gaining traction in recent years, and Brandon Campbell, Ontologist & Chief Architect at Northrop Grumman, is a key figure in its adoption. As a software engineer who taught himself about graphs, Brandon has seen the benefits of graph technology firsthand. He attributes his interest in Neo4j to discovering that it aligns with his personal idea of how to model anything and resonates with him on a personal level. Brandon notes that using graphs allows for flexibility and capture of emergence, which was surprising to him coming from a relational world. He also appreciates the beauty of graph structures and thinks they will become increasingly important in the future. For those just getting started with Neo4j, Brandon advises to "get your hands dirty" and learn by doing, as his own experience shows that it's essential to overcome existing knowledge and think in graphs. Ultimately, Brandon believes that graph technology will take a bigger share of the market due to its better user experience for developers and its potential in data science.