Neo4j has played a significant role in the innovative journey of OrbitMI, enabling them to create an artificial intelligence-based routing capability that provides fast and reliable results. The company's decision to build its own AI routing capability was driven by the need for scalability and performance, particularly when dealing with large datasets and complex use cases. With Neo4j, OrbitMI has been able to overcome challenges such as data complexity and spatial data support, allowing them to deliver a platform that provides value to its customers. The company believes that graph technology will continue to play a crucial role in supply chain management, enabling the efficient handling of multiple datasets and complex relationships between them. Overall, Neo4j's impact on OrbitMI has been transformative, providing the necessary tools and capabilities to drive innovation and growth.