PwC Canada has been honored with a Graphie Award for being a Pioneer in AML, Fraud, and Cybersecurity. Sam Samod, Partner at PwC, discussed his work using Neo4j graph technology to detect synthetic IDs and financial crimes. He revealed that they use Aura to prepare data and Bloom for visualizations, allowing them to correlate data from multiple sources effectively and quickly. Sam highlighted the benefits of graph technology in detecting bad people with high accuracy, cutting down investigation time by 80-90%, and providing a factual, unbiased approach to cybersecurity and fraud detection. He also emphasized the importance of leveraging consortium models and open banking initiatives to tackle financial crime prevention challenges. Overall, Sam believes that graph technology will play a significant role in shaping the future of financial crime prevention and cybersecurity.