Graph databases offer a competitive edge by unlocking business value from data relationships, which is no longer possible with traditional relational databases due to their limitations in modeling and storing complex relationships. Non-graph NoSQL databases also fall short as they lack data structures to model or store relationships. In contrast, graph database technology allows for the natural storage, management, analysis, and use of data within the context of relationships, enabling companies to harvest new market opportunities and reimagine existing applications to innovate with data relationships. The leading enterprise-grade graph database, Neo4j, is well-suited for delivering faster performance, creating new products and services, and adapting to changing business needs, making it an ideal choice for organizations seeking sustainable competitive advantage in the market.