Aseem Kishore, co-founder of a social network and recommendation website, chose Neo4j as the technology to power his startup, Thingdom. He shared lessons learned from using Neo4j at both Thingdom and FiftyThree in a video from GraphConnect 2013. The conference, focused on graph databases and applications, brings together over 700 attendees to share experiences and hear stories of startups using graph databases. Aseem's experience highlights best practices for startups using graph databases, making the technology accessible to those looking to improve their data modeling skills.