Neo4j is being used by financial services enterprises to effectively solve emerging challenges in the industry, including data lineage and metadata management. Tracing data lineage across systems and time is a significant challenge, but Neo4j helps model data lineage and data flows as a metadata graph to get a complete understanding of data and systems. A Global 500 financial services firm built an integrated data distribution platform using Neo4j, which included a knowledge base that described the lineage of datasets and attributes from master systems to consumers. The platform addressed challenges such as coverage and flexibility, allowing it to accommodate new data sources and users. By leveraging Neo4j's flexible and responsive nature, these financial services enterprises can better respond to regulatory compliance and competitive advantages.