The eBay Now platform, a same-day delivery service, utilized Neo4j to gain competitive advantage in the market. After acquiring Shutl, eBay rebranded it as "eBay Now" and leveraged Neo4j to power its delivery routing solution, eliminating performance issues with traditional MySQL solutions. The graph database's flexibility, speed, and ease of use allowed for significant improvements in query performance, enabling fast transactions with constant performance, and supporting future expansion of the business. With Neo4j, eBay Now was able to achieve sustainable competitive advantage in the highly competitive same-day delivery market.