The Under Armour Engineering Advocacy Team, led by Pat Brown and Karim Shehadeh, worked on a project called X-Ray to help non-engineers better understand the product journey. The solution used an X-Ray Graph that connects information from various data sources, including proprietary databases, Excel spreadsheets, and APIs, and pulls them into Neo4j, which establishes relationships in the product journey. This allowed for easy searching across the product catalog and aggregation of information. The team faced hurdles such as data intake, time, hiccups, and shortcuts, but learned valuable lessons along the way, including the importance of using indexes, avoiding relationship properties, and utilizing Cypher directives to simplify queries. The X-Ray project was built using GRANDstack, a powerful tool that enabled quick development and iteration. The team's work demonstrates the potential for Neo4j and GraphQL in product journey management and customer service applications.