Anders Ekström from NetConsult, a certified Neo4j solution partner in Sweden, shares the story of how Hästens, a family-run mattress company, optimized its business performance through digitalization using Neo4j. Hästens aimed to drive all traffic to stores and meet customers where they were, both online and offline. The company's data infrastructure was complex, with numerous silos containing disconnected data, which NetConsult integrated into a single graph using Neo4j. This enabled Hästens to leverage its data in new ways and add value. With Neo4j, Hästens created Stable, an administration interface for all the data, and Polo, a lightweight content management system integrated with Akamai's content delivery network. The technology also facilitated the digitization of the catalogue, marketing automation, and the rollout of a new web platform, ultimately improving customer experience and driving business growth.