The author, Head of Product Innovation & Developer Strategy at Neo4j, explores the possibilities of visualizing graphs in 3D using WebGL and the 3d-force-graph library. They start with a simple example using the Game of Thrones interaction graph and demonstrate how to load data from a Neo4j database using the JavaScript driver. The author then shows how to add color, captions, and weights to nodes and relationships, as well as implement incremental loading, particle effects, and cluster coloring. The visualization is made possible by the 3d-force-graph library, which provides a Graph API and various options for customizing the graph's appearance.