Neo4j is offering a $250 gift card as part of a competition to build Conway's Game of Life using GraphQL for Neo4j AuraDB Beta. The game, which involves simple rules creating complex patterns, is inherently a graph and makes Neo4j a perfect fit for storing and computing game states. Participants will learn how to set up GraphQL for AuraDB, define the schema, write custom Cypher queries, and create an interactive UI in a browser through a tutorial series. The challenge requires participants to comply with specific rules, including using Neo4j AuraDB as the back-end database, communicating via GraphQL, and meeting functional scope requirements. The best implementation will win the gift card, and submission deadline is March 31, 2025.