Graph databases are gaining traction as a technology to leverage insights from connected data, offering a flexible and powerful way to store relationship information. Legacy relational database management systems (RDBMS) struggle with handling relationships between data points due to their rigid schemas and tabular data models. Graph databases effectively store these relationships and can adapt to new business requirements, making them a key technology for generating competitive advantage and significant business insights from connected data. Enterprises that tap into the power of graph databases realize significant advantages over those who rely on traditional relational databases. By harnessing the potential of their data relationships, organizations can derive actionable insights and gain a competitive edge in today's big data landscape.