There are powerful advantages to using native graph databases, which are optimized to store and process graph data, allowing them to perform queries faster, scale bigger, and run more efficiently. FactGem chose to build their platform on top of Neo4j due to its power in graph technology and its ability to remove initial barriers of entry for enterprises. By leveraging Neo4j's native property graph capabilities, users can model their own data intuitively through the Neo4j Browser and use drag-and-drop features to build out their dashboard and queries without needing to write Cypher queries or involve engineers. The support team is fantastic, the staff are very accessible, and the documentation is great, making it easy to get started with Neo4j. By working with Neo4j, FactGem has discovered interesting results such as consolidating data from silos into a unified fabric, eliminating duplicative information, and performing calculations more accurately and efficiently. If starting over, Clark Richey would prioritize full training for customers sooner, emphasizing the importance of engaging with Neo4j training and onboarding to learn how to do things right.