In this interview, Terry Franklin of Tourism Media discusses their use of Neo4j for intelligent content curation, a project that involves building and scaling content at scale using large datasets. Before adopting Neo4j, the team used traditional relational databases but faced issues with data storage and querying complexity. Terry chose Neo4j due to its market leadership, technical content, and developer relations team, which enabled them to quickly start using the product and bring it into their business. With Neo4j, they can now ask more complex questions of their data and build better content, particularly in handling round-the-world travel routes. The team chose AuraDB for scalability, allowing them to scale up or down as needed. Terry enjoys collaborating with non-technical people using the graph data model's intuitive concepts, and looks forward to adding more layers of data to their knowledge graph and exploring new use cases for graph technology.