Comcast is using Neo4j to develop and launch new features rapidly, leveraging its flexibility in graph data modeling for persistent storage. The company adopted Neo4j four years ago after surveying the market and trying out various graph technologies. Its support model was a key factor in choosing Neo4j, as it provides a reliable back-end for production issues. Comcast has seen surprising results, including rapid innovation and delivery of features to customers, with applications such as personalized product recommendations and direct ticket purchases through the X1 Voice Remote. Looking ahead, Comcast believes that graph technology will become more prevalent in creating a data fabric, connecting siloed business units and unlocking new business opportunities.