Adobe's Behance social network was struggling with a rigid and bloated data model using Cassandra for its activity feed feature, which is its home page. David Fox, a Neo4j community member, joined Adobe and brought the graph database to the company, making it work for their activity feed by reducing the dataset and operations burden, allowing for a much smaller and more manageable dataset with three Neo4j instances compared to 48 Cassandra instances. With Neo4j, Fox was able to prototype quickly, visualize data, and explore new use cases such as machine learning recommendations, and he sees the future of Neo4j including advancements in partitioning graphs off one machine, which would allow for faster querying and more flexible data management.