As a product manager, building powerful integrations can drive growth, increase retention, and open doors to new revenue opportunities. To prioritize the right integrations, balance customer needs with ROI using quantitative and qualitative data from customers and the competitive landscape. Consider factors such as customer demand, business impact, feasibility, strategic fit, and the job-to-be-done of each integration. Choose between building integrations in-house or leveraging a third-party platform, weighing the trade-offs between control, cost, and time to market. Selecting the right integrations partner is also crucial, considering aspects such as supported integrations, ease of implementation, and scalability. By making informed decisions on prioritization, building vs buying, and integration partners, product managers can confidently deliver integrations that delight customers and contribute to strategic milestones.