Over recent years, necessity and creativity have led to innovative ways for companies to connect with their customers and communities. Video has become a crucial component across various sectors such as education, entertainment, fitness, and finance. Companies are now planning on integrating video into their offerings, and developers will be responsible for building these experiences. Google Cloud is a significant part of the developer ecosystem, partnering with Mux to provide cloud and video infrastructure necessary for creating live and on-demand video experiences. The CEO of Mux, Jon, shared best practices and strategies for getting started with video in partnership with Google Cloud Director, Nirav Sheth.