The company is excited to announce its developer-focused approach, aiming to provide tools that developers will enjoy using. Currently, the primary programming touchpoint for their analytics product has been SDKs and onboarding workflow. Today, they are introducing access to the beta release of their public API, which can be used in conjunction with CLI tools to query data directly from the terminal. The stable release will include more granular control over API access. Developers are encouraged to explore the API Docs and provide feedback on their experience.