At Mux, the company's mission is to democratize video on the internet so customers can build amazing experiences around it without worrying about the hard things that go into engineering video at scale. Velocity is key to achieving this mission, as it allows the company to ship products quickly and innovate. However, managing cost, scope, and speed has proven challenging when engineering video at scale. The company realized that its 6-month planning cycles were causing inconsistent focus and slowing down velocity. To address this, Mux implemented a new 6-week planning and execution cycle, closely aligning planning and execution to match the natural cadence of the business. This change allowed for increased feature velocity, complexity, and innovation, while maintaining focus and adaptability. By striking the balance between speed, scope, and cost, Mux aims to be at the center of the Iron Triangle, enabling customers to build amazing video experiences with ease.