Video plays a crucial role in driving engagement and growth across various industries, including e-commerce. Companies like LyveCom have successfully integrated live video into their platforms to boost customer interaction and conversion rates. However, maintaining high-quality video streams is essential for a seamless user experience. LyveCom partnered with Mux to improve the quality of their broadcasts and ensure smooth interactions during live shopping sessions. This collaboration has enabled LyveCom to build a robust long-term video strategy that can scale as they grow.