The article discusses the process of acquiring a three-letter domain name, using Mux's journey to obtain mux.com as an example. It emphasizes that while securing such a domain can be challenging and expensive, it is not impossible. The author advises businesses to first decide if they truly need a .com domain and consider alternatives. They also suggest having optionality before starting the hunt for a domain name and securing other related domains. Negotiation tactics, including creative deal structures like leasing-to-own arrangements, are discussed as ways to manage costs. The article concludes with advice on structuring holding leases and using escrow agents for transactions.