The company is introducing a new pricing plan called the "Pro Plan" which aims to provide customers with more flexibility and control over their usage of its features. The Pro Plan replaces the Growth Plan, with some features now available as add-ons. The cost of AI chat overages has been decreased to $0.15/response, and page-based pricing has been introduced, where customers can pay a fixed cost for basic features and choose from additional features like expanded chat coverage or more pages. This change is based on customer feedback that the current plans did not fit their needs, and the company aims to provide its customers with the ability and space to leverage its platform as they grow.