At Mintlify, design is not just about aesthetics, but creating experiences that delight and empower users. The company has overhauled its design system to create a fresh, simplified style that makes it better to use and nicer to look at, while also following industry guidelines like Radix UI and Tailwind CSS. This redesign was driven by customer feedback, particularly addressing pain points such as the magic link authentication process and user onboarding. The new design prioritizes simplicity, usability, and intuitive navigation, with features like progressive disclosure and customization options for public-facing docs. Mintlify aims to continue listening to customers, refining designs, and pushing the boundaries of what's possible in documentation management.