dbt Cloud` notifications allow configuring `job-level` and `model-level` notifications, with limitations on model-level notifications including only being sent via email and having a single owner for the model. In contrast, `Metaplane's dbt alerting tool` offers more context-rich alerts and granular routing options, allowing for better assessment of the situation and ensuring that each alert finds the right person or team to address it. To set up Metaplane's dbt alerting tool, users must create a free account, connect their `dbt Cloud` or `dbt Core` instance, configure alert rules based on specific nodes of interest, and update their `dbt project` with the new exposure. This setup allows for faster resolution of `dbt job failures`, increasing overall quality and trust in data by providing more timely and relevant alerts.