Metaplane has launched a public preview of its Native App for Snowflake, aiming to help companies trust their data as more organizations build AI-powered solutions on the platform. The demand for data quality at the source has increased due to the rise of GenAI and investment in data lifecycle management. Metaplane's Native App provides comprehensive data observability capabilities directly within a Snowflake environment, ensuring data quality for mission-critical applications, maintaining security and compliance, and scaling data operations efficiently. The app is available through the Snowflake Marketplace, with US-based organizations benefiting from Snowflake's credit drawdown program.