Metaplane, a data observability company, built its own alerting infrastructure for their dbt platform to improve the actionability and context of alerts. They found that out-of-the-box dbt notifications lacked sufficient context and led to alert fatigue. To address this issue, they developed an approach that includes more context in alerts, configures alerts as code using dbt YAML files, and provides access to failing data within Snowflake. The new infrastructure has resulted in more effective triaging and fixing of critical failures.