Geocoding is a crucial process that converts addresses into geographic coordinates, enabling precise location data to be integrated into various applications and services across industries such as business intelligence, e-commerce, retail, real estate, asset tracking, logistics, weather forecasting, and content services. The Mapbox Geocoding API provides both forward and reverse geocoding capabilities with address verification and standardization in primary markets worldwide, empowering businesses to pinpoint locations on maps or adjust the map's view. Temporary and permanent geocoding options are available, with batch geocoding allowing developers to efficiently process large volumes of data. The API is used by global customers across diverse industries, including weather forecasting, e-commerce checkout optimization, logistics, retail store locators, travel content location-tagging, and address verification, ultimately providing a competitive edge in terms of accuracy, efficiency, and customization.