Serverless technology is often misunderstood as a form of vendor lock-in, but this perception is misguided. Instead, it's about coupling to certain technologies or services, which can create challenges when changing providers. However, embracing serverless can bring significant benefits such as scalability, resilience, and security, allowing businesses to focus on creating value for their customers. The cost of prevention, in terms of upfront development work and potential migration costs, is often outweighed by the rewards of faster innovation and time-to-market. Additionally, data lock-in risk is a real concern, but it can be mitigated with proper planning and frameworks. Ultimately, serverless technologies enable smaller companies to disrupt larger markets and stay ahead of the competition by providing a level playing field and accelerating innovation.