Generative AI is revolutionizing industries by driving innovation and delivering unparalleled customer value across sectors such as software development, retail, and healthcare. To maximize GenAI's potential, businesses should focus on critical user journeys that involve insight generation from complex data, have inefficiencies or delays that frustrate users, and require speed for optimal outcomes. By mapping their critical user journeys, filtering down to GenAI-compatible processes, showing the quality of their data advantage, and starting with basic users, companies can unlock GenAI's full potential and deliver smarter, faster, and more customer-centric solutions.