Software is becoming an essential component of products sold by traditional enterprises, leading to a shift from project-centricity to product-centricity in IT shops. This change is particularly important for application development groups and is part of the DevOps cultural shift. Product-centric testing differs from traditional software testing as it involves leveraging feature management across the entire customer journey. Feature management, such as that provided by LaunchDarkly, can be an integral part of a product-centric approach to building digital journeys, giving more power and control to diverse digital product teams responsible for delighting customers in the digital era.