LaunchDarkly has launched two new integrations with Atlassian, enhancing control over production rollouts through Bitbucket Pipelines and HipChat. Feature flagging is a method of gating functionality to gain better control over releases, allowing for targeted segmentation, feedback gathering, and easy rollbacks without redeployment. LaunchDarkly's integration with Atlassian allows teams to create and enable feature flags via Bitbucket Pipelines, providing more control during release and reducing risks. Additionally, the HipChat integration offers real-time visibility into all feature flag changes within a team's collaboration tool, streamlining communication and workflow management.