LaunchDarkly founders, John and Dolphin, emphasize the importance of respect and integrity for their team, customers, and community. They believe in fostering a collaborative environment with leaders instead of tyrants, and creating an atmosphere where employees can learn and grow. The company values are formalized to ensure scalability as they expand. Values play a crucial role in making hard decisions, and by making them public, the founders aim to provide transparency for both their customers and team members.