Companies are building and releasing new software more quickly, often at the expense of performance or reliability. To mitigate this, enterprises must adopt strategies focused on safety, reversibility, and continuous improvement to ensure sustainable success. A progressive release strategy, where updates are rolled out to a small group of users first, allows for quick fixes with minimal disruption. This approach also enables feature-level observability, which captures relevant data during critical releases, reducing noise and allowing teams to concentrate on urgent issues. Additionally, the importance of reversibility is highlighted, as systems should allow immediate reversal of changes when issues arise. Finally, a culture of experimentation and continuous learning supports innovation, reduces risk, and provides valuable insights for ongoing refinement, helping to ensure that each release builds on the last and drives continuous improvement.