** LaunchDarkly is a powerful experimentation tool that enables businesses to measure the impact of their releases on customer behavior. It allows engineers to control the deployment and release of software safely, making it an ideal platform for experimenting with new features. Unlike other tools that may bypass the engineering process or create silos between teams, LaunchDarkly integrates feature flagging and experimentation into a single platform, ensuring collaboration across product, business, and engineering teams. By tying business metrics directly to the change made in code, LaunchDarkly provides a direct signal between release changes and business outcomes, making it easier to prioritize features that delight customers. With its robust feature management capabilities, LaunchDarkly enables businesses to streamline workflows, reduce development resources, and focus on initiatives that truly impact customers.