Retail and eCommerce companies face significant risks from software failures, which can lead to lost revenue and damaged brand trust. To mitigate these risks, five key strategies can be employed: decoupling deployment from release using feature flags; progressive delivery for incremental feature rollouts; kill switches for immediate rollbacks; dynamic configuration for flexibility in changing conditions; and automated monitoring and remediation for proactive issue resolution. These strategies enable companies to balance innovation with stability, ensuring smooth software rollouts and maintaining customer satisfaction during high-demand periods.