The article discusses the importance of separating deployment from feature releases in DevOps to increase development speed while reducing risks for businesses. It highlights the concept of "dark" or "canary" launching, which allows developers to test features in production without affecting all users. Feature flags are also mentioned as a tool that enables independent updates and control over user exposure to new functionality. The article emphasizes the need for robust feature management to cater to different user preferences and paces of adoption. It concludes by stating that implementing feature management in the development lifecycle allows developers, operators, and product managers to have more control over how an application or service is experienced by customers while ensuring stability and testing in production.