Feature flags, a key component of successful continuous delivery, allow software teams to release features faster and more efficiently. While some companies maintain their own feature flagging frameworks, many are turning to LaunchDarkly for its ROI, reuse, maintenance, and sophistication benefits. LaunchDarkly is easy to integrate into existing development cycles and offers both simple and complex feature flagging options. Major companies like Auction.com, CircleCI, and Heroku have adopted LaunchDarkly's feature flags as a service for faster development with less risk.