The online real estate marketplace sought to modernize its development process by hiring experienced managers from top tech companies. They decided to implement a feature flagging system, initially considering building one from scratch but ultimately choosing LaunchDarkly. This allowed the company to switch to trunk-based development and release features with greater precision and control. The team can now roll out features incrementally, monitor their performance, and quickly adjust or disable them if necessary. Overall, this has led to increased flexibility, innovation, and time savings for the company.