LaunchDarkly is being used by leading teams to deliver AI functionality into their applications while continuously releasing, measuring, and iterating on them quickly without compromising safety. By using feature flags as control points within the code, organizations can manage how they release, measure, and iterate on features such as AI integrations. This approach allows for total control over every aspect of a feature, from who it's released to, when it's released, and measuring its effectiveness within an environment. LaunchDarkly enables continuous iteration by allowing developers to adjust prompts, models, and other configurations without redeploying the entire application.