LaunchDarkly is a platform that unites feature management and experimentation. It allows developers to create experiments on any software they're developing, from mobile apps to websites, across any part of the stack. The goal of these experiments is usually to determine what delivers the best results to end users. Experiments in LaunchDarkly involve defining a change, determining how its impact will be measured, and formulating a hypothesis. Once an experiment is set up, it can be executed by adding a feature flag and tracking user interactions. Metrics are then created to evaluate the success of the experiment. Finally, results from the experiment can be analyzed in the Results tab, which provides various segmentation options and probability charts.