Product experimentation is crucial for maximizing the business value of software features and product changes. Companies like Amazon, Booking.com, Facebook, Google, and Microsoft perform thousands of experiments annually to drive smarter decisions about which features to ship and improve customer experience. However, most companies run less than a few dozen experiments per year with little impact due to cultural barriers. Building a culture of experimentation involves encouraging employees to stay curious, take risks, learn from failures, and value good ideas from any person or department. Key steps include setting clear goals and objectives, fostering a data-first mindset, implementing rigorous experimentation processes, promoting cross-functional collaboration, and investing in experimentation infrastructure like LaunchDarkly.