The integration of LambdaTest with Netlify allows users to perform visual testing seamlessly, ensuring a consistent and professional appearance for their websites hosted on the Netlify platform. This integration leverages the advanced capabilities of LambdaTest SmartUI and the Netlify SDK, enabling users to compare website snapshots before and after deployment. The integration aims to maintain visual integrity, enhance user engagement, boost conversion rates, and catch visual issues early in the development process.