Building Jam | Ep. 4 Just The Marketers` This episode of Building Jam focuses on the marketing strategies employed by the first marketers at a startup, with hosts Ian and Ivanha sharing their experiences and challenges in growing the company's marketing efforts from scratch. They discuss various tactics such as the owl video experiment, creating a tone and messaging for feature launches, and the importance of sizzle reels, while also sharing their own personal struggles and lessons learned throughout the process. The conversation is unfiltered and candid, providing a realistic look at the decisions and challenges faced by startup marketers.