In the age of the customer, where businesses become more adaptable and customer-obsessed than ever, companies are investing heavily in customer support, leading to a need for remote offices. Investing elsewhere can come with benefits such as lower costs and access to new markets, but it requires careful planning to avoid outsourcing, which can lead to negative consequences like higher turnover and less engaged employees. A successful remote office needs to establish physical connections through technology and encourage video calls, while also fostering a mental connection through shared values and rituals. Building company culture from the ground up is crucial, with a landing team playing a key role in establishing this identity. Finally, purpose is essential, requiring clear articulation of the company mission and individual buy-in. By focusing on connecting the remote office to the rest of the company and embracing its uniqueness, businesses can create a wonderful asset that enables growth and success.